Whether you handle bankruptcies for businesses or prefer to work with individuals seeking a Chapter 7 or 13 discharge, you must constantly search for new clients who want to complete the bankruptcy process. Bankruptcy lawyer marketing can be a great way to grow a law firm. By using a strong digital marketing strategy, bankruptcy lawyers can reach a wider audience and attract more clients.
It’s important to constantly search out new clients through various digital marketing initiatives, and even leveraging past client’s stories (without disclosing names or breaching privilege of course). Don’t just rely on your legal expertise; offer free consultations and educational content so people know what type of bankruptcy attorney they are getting when choosing you as their legal counsel. The power lies with law firm marketing messages by focusing not only the benefits but also risks involved in using your bankruptcy services, rather than doing nothing at all.
Some effective bankruptcy lawyer marketing techniques include:
1. Creating bankruptcy lawyer specific website content
2. Optimizing your website for bankruptcy keywords to get found with organic search engine results pages
3. Running targeted PPC ad campaigns to land qualified leads
4. Posting regular blogs on bankruptcy topics
5. Creating informative bankruptcy videos and posting to YouTube and Tiktok
6. Developing strong social media presence on platforms like LinkedIn, Facebook and Twitter
Content Marketing starts with well written web pages
If you don’t have a large amount of marketing dollars to invest in paid ads right away, an effective marketing strategy is to write content that shows your bankruptcy law practice expertise. Creating bankruptcy lawyer specific website content is key to driving organic traffic (visitors who find your site through a search engine).
Your bankruptcy lawyer website should have an easily navigable design, clear calls-to-action, and most importantly, well written and informative relevant information and content. All of your webpages should be optimized for bankruptcy keywords so potential clients searching for things like “tax liens” or “stop a foreclosure” can find your site on search engines.
Run targeted local SEO campaigns
If you want to attract bankruptcy clients in your local area, it’s important to run targeted SEO campaigns. By optimizing your website for bankruptcy keywords specific to your location and practice area, you can appear in search engine results pages when people search for bankruptcy lawyers in your city or state.
In order to reap the benefits of search engine optimization, your technical SEO and on page SEO must be on point. You can also create location-specific pages on your bankruptcy law firm website and include local bankruptcy law news to further show up in search results. In addition, your website must have proper title tags and meta descriptions that contain long tail keywords. If you combine these digital marketing strategies with solid link building, such as linking to your site form online directories, it is likely your site and Google Business Profile will start to climb in the search results.
Use Google Ads to get in front of Prospective clients
Running PPC ads is a great way to get in front of bankruptcy searchers who are actively looking for bankruptcy lawyers in their area. You can target your ideal clients by location, type of bankruptcy they’re interested in, and even past clients with PPC ads. Running targeted PPC campaigns can be an effective bankruptcy lawyer marketing strategy to generate leads and grow your law firm.
It’s critical to understand how a PPC campaign works in order to run a successful PPC advertising campaign. Adding negative keywords in your ppc management is as important as understanding how to build landing pages, write good ad copy, and the kinds of keyword searches. This implies that you must consider the user’s goal in order to avoid wasting money on irrelevant Google search phrases. For example, “file bankruptcy for free” is a phrase that a potential client might use. If you don’t include the term “free” as a negative keyword and utilize broad match keywords, your ad may be displayed to this person.
Content Marketing with informational Blog Posts
On your bankruptcy law firm’s website, blogs on bankruptcy-related topics should be updated on a regular basis. This legal marketing approach may be used to attract organic traffic by providing blog articles on content marketing through informational articles. You can demonstrate your bankruptcy law firm’s expertise and draw visitors to your website who are seeking more information about bankruptcy cases by creating informative blogs, so long as the content are well written, informative, and optimized.
Tiktok, YouTube & Facebook Videos enhance your online visibility
Although marketing for bankruptcy attorneys is often restricted to your bankruptcy law firm website content, it should also include the utilization of various social media platforms such as Facebook ads and TikTok videos that allow your marketing message to be delivered in video form.
Video is one of the most powerful bankruptcy lawyer marketing tools available today. People love watching videos, and they’re more likely to remember information when it’s presented in a video format. You can create informative bankruptcy videos and post them to YouTube and Tiktok. You can also use Facebook Live to answer bankruptcy questions from potential clients in real-time.
Developing a strong social media presence can be an effective bankruptcy lawyer marketing strategy to connect with potential clients and build your brand. Platforms like LinkedIn, Facebook, and Twitter provide an opportunity to share your bankruptcy law firm’s story and connect with potential clients.
Avoid costly mistakes other bankruptcy law firms have made
Many bankruptcy attorneys looking to generate interest in new bankruptcy clients have floundered a bit in the past by using a holistic bankruptcy lawyer marketing strategy that focuses on both online and offline channels. Invest in your future today by reaching out to an experienced digital marketing agency that specializes in bankruptcy lawyer marketing. Let’s get started on growing your bankruptcy law firm today!
By utilizing legal marketing strategies like local SEO, content marketing, Google Ads, and social media, you can effectively grow a bankruptcy attorneys law practice.
Google Ads and Local Search can dramatically help Bankruptcy lawyers
When people are in a tough spot financially, they need the help of a bankruptcy lawyer to get their life back on track. However, finding the right bankruptcy lawyer can be a daunting task. There are many bankruptcy lawyers to choose from, and it can be difficult to know who to trust and they often turn to local search as their outlet. For this reason, using digital marketing is a great way to generate quality leads and get more land more clients for law firms and bankruptcy attorneys.