Local SEO For Lawyers Case Study
The above map shows where The Phillips Law offices GMB listing appears when someone searches for Chapter 7 attorney and is located in the area. Each dot is 1 mile apart for a 13 x 13 mile grid of their bankruptcy law office.
How the Phillips Law Office become the bankruptcy attorney near me in Greenbelt
The Phillips Law Offices came to us with an outdated website, and a suspended Google my Business listing due to the law office being located in a shared office building. They also had no presence on social media, including no YouTube channel, or Facebook business page.
After working with the law firm for 1 year, they had a brand new site; their GMB listing was unlocked and searches for chapter 7 bankruptcy attorney and chapter 13 bankruptcy attorney nearme, as well as other similar terms ranked them in the local 3 pack in the SERPs from Greenbelt, Maryland and nearby PG County towns. We also assisted The Phillips Law Offices in generating real reviews on both Google and Facebook. As a direct and proximate result of our efforts, they started to recieve views and leads from their GMB listing, website, business facebook account and videos on YouTube and Instagram.
Ranking Report vs. Competitors
The Phillips Law Offices used the SEO for lawyers program and it’s underlying strategy to increase their Google Ranking
Attorney Phillips, a Maryland bankruptcy attorney was in need of help. Her firm, the Phillips Law Offices had been underperforming due to their lack luster digital marketing campaign that cost them an arm and leg each month, but they finally found a solution when the Legal Marketing Strategy team stepped up with an SEO for lawyers strategy for both organic search engine results as well as social media campaigns like Facebook posts and Google my Business posts and even Youtube outreach. We helped increase the firm’s online visibility on these platforms which ultimately resulted into more emails and phone calls coming into their law office because people were able see where it is located or if this lawyer could help them out without having drive 50 miles away!
As part of our work for attorney Phillips, we helped to create a sustainable online marketing effort. This included rebranding with new content and updating her firm’s website as well as claiming citations on local & legal directories–NAP errors were also fixed in this time period too. Next came press releases distributed by major TV/radio station websites like Fox News (to name just one) who wanted more information about debt relief and bankruptcy options so that their readers could find the help and services easily when searching Google or Bing.
We utilized a variety of link building tactics and niche outreach to increase both the firm’s website and GMB authority and help get found by potential customers. We incorporated high-quality articles into other blogs’ summaries, wrote original posts on both Facebook & Google my Business, targeted audiences across various platforms in southern Maryland. This all resulted in an increased ranking on Google maps as well organic searches for their business which has helped us generate dozens new leads from this digital marketing effort!
After only a few months, the new firm website we created moved to the first page of Google for chapter 13 attorney and chapter 7 bankruptcy terms in and around the Greenbelt, Maryland area. In addition, the Attorney Phillips practice experienced a remarkable increase in the number of lead forms and phone calls requesting information on debt relief.
The Google Business Profile Results For The Phillips Law Offices
“It's great to know that when Debtors are looking for a chapter 7 attorney in P.G County, we show up on Google every time now!
Jill Phillips, Esq., of the Phillips Law Offices, LLC
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If you would like to see how your law firm can see increased qualified leads and expand its business just like Attorney Phillips and her firm, than sign up for your free consultation and digital marketing strategy session today.
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25 St. John Blvd
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