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In today’s digital age, people whose debts are out of control and are stressing in the middle of the night, often turn to the Internet for help. Whether it be, searching on Google, Facebook or even YouTube, your potential bankruptcy lead is looking to make a personal connection with a lawyer who can help him or her achieve some sort of debt relief. This is why marketing for bankruptcy lawyers is such a key to a profitable practice.

It can become easy to feel anxious or frustrated when marketing for bankruptcy law firms. It’s never an easy thing to ask someone else who is already struggling, for their hard-earned money. However, it’s important to remember that marketing to debt-relief clients isn’t about being pushy or annoying – marketing is simply building relationships with potential clients by establishing trust. This is because people who are facing foreclosure or debt collectors want to work with someone, they feel that they know, like and trust.

Local SEO For Bankruptcy Attorneys:

One of the most effective marketing techniques available in today’s digital marketing landscape is local SEO. This marketing technique can be used for bankruptcy attorneys by ensuring that their business name, address and phone number and reviews are easily found online when people are looking for a lawyer in their area. This can come in two forms, organic search ranking in a Google search, or placement as one of the top 3 results Google deems relevant enough to place in the Google Map section.

Why Google Maps Are Important for Bankruptcy Leads?

When marketing for bankruptcy leads, it’s important to remember that people are very busy, and they can get flustered when trying to figure out how to solve a major financial crisis. As such, marketing for bankruptcy lawyers in the Google Maps section of a search has been found to be one of the most successful marketing techniques available today.

Why is this? Because often, people will simply find themselves overwhelmed with emotion and need to find an attorney as soon as possible and don’t spend a ton of time doing research. By generating presence for bankruptcy law firms in the Google Maps section, you are giving potential clients exactly what they are looking for – an immediate contact number, and online reviews, ready at their fingertips. In fact, the statistics indicate that 5% of all Google My Business listing views result in a website click, call, or request for directions to an office.

bankruptcy lawyer's results on a Google search

Organic SEO Is Important for Bankruptcy Leads Outside City

While local marketing in Google Maps is important for marketing bankruptcy lawyers, it’s also important to remember that not everyone who needs a lawyer lives in the city where you are located.  As such, marketing with organic SEO in mind is very important when soliciting bankruptcy leads.

By having an online presence outside of the city area where your law office is located ensures that potential clients can find you so long as you have optimized your website with local search in mind.  This doesn’t mean that you should ignore marketing efforts within your physical location – but it does mean that local SEO for your bankruptcy law firm outside of the physical location gets more people into your website and keeps them there longer.

A less sustainable, but easier to control marketing strategy is through paid ads. This can come in the form of Google Ads, sponsored YouTube Ads and even Facebook and Instagram ads. As this marketing strategy isn’t sustainable, it’s important to understand that marketing with paid ads should be used in conjunction with organic SEO marketing efforts.

Facebook Ads Increase Results Of Marketing For Bankruptcy Lawyers

Although Facebook does have some rules with what you are allowed to say in an advertisement, such as not directly addressing a person’s finances, or trying to take advantage of a political issue in the news, Facebook marketing for bankruptcy attorneys is an excellent marketing technique because you can target people whose online behaviors demonstrates they are looking for bankruptcy lawyers. You can set preferences of how far out, and who you would like to target, meaning that if marketing for bankruptcy leads is something your law firm does on a regular basis, Facebook marketing can be an excellent option for marketing bankruptcy attorneys online.

In addition to Facebook ads, the platform also owns Instagram, so you can double down on your advertising on both platforms with a single ad. Instagram is able to target a whole different audience than Facebook can, so marketing for bankruptcy lawyers with both websites is one of the best marketing techniques you can use today.

Facebook ad for bankruptcy lawyer

Bankruptcy Attorneys Should Use Google Ads and Ad Extensions

Pay per click (PPC) and Google marketing for bankruptcy attorneys is very easy to set up, with Google Ads being one of the most popular marketing tools among Internet marketing agencies. You can also use marketing strategies such as Google Ad Extensions to get the most out of your marketing campaign, including reviews from previous clients, and targeting people on cell phone with call only ads, which is an incredibly lucrative marketing method for bankruptcy attorneys.

Mobile Marketing For Bankruptcy Attorneys

Another marketing technique that is growing in popularity thanks to marketing for bankruptcy leads, is marketing on mobile devices. With more and more people using their phones, tablets and other devices to search the Internet, marketing for bankruptcy leads with mobile marketing strategies is an incredible way to get potential clients in front of your eyes everywhere they go.

The one drawback to Google Ads may be the ad spend cost. You can specify how much you’re willing to spend, and set your maximum cost per click for your keywords, and then you only pay for clicks. Google will determine if your bid is high enough coupled with your page score or relevance to rank you in the top or bottom position.

Effective YouTube Ads For Lawyers 

Just like Facebook owns Instagram, Google too owns a secondary site, YouTube. YouTube marketing for bankruptcy lawyers is incredibly powerful marketing method, because people search for everything on Google and YouTube. By marketing your law firm on Youtube with video content and ads, you can get in front of the eyes of potential clients everywhere they are looking, rather than just where they might be searching.

A huge opportunity with YouTube ads, is the ability to buy your way into advertising in front of your competitors own video content. In fact, your 30 second sponsored video can show up and play just before your competitors video blog or other video content starts. Now, this marketing strategy won’t work for all bankruptcy marketing campaigns, but if you are marketing for bankruptcy leads with video content yourself, marketing your law firm in front of the videos most relevant to your niche will increase potential clients seeing you.

Markering For Bankruptcy Lawyers Has Much Opportunity & Potential In 2022

If you’re interested in marketing for bankruptcy lawyers, but you aren’t currently marketing online, it’s time to start doing some research and find out how digital marketing can help your lead generation efforts.

Marketing for bankruptcy lawyers isn’t as simple as it used to be, but the potential client base has increased significantly on the Internet. By marketing law firms online with some of these marketing techniques, you’ll find that generating bankruptcy leads is easier than ever before.