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Lawyers and law office partners are always looking for ways to generate new clients and increase their business. In today’s digital age, there are several legal marketing strategies you can use to reach new potential clients through the internet. This blog post will discuss some of the most effective digital marketing techniques that can help you grow your law firm. Keep in mind that no one strategy is guaranteed to work, so it’s important to experiment with different methods until you find what works best for you.

To get the most out of your legal marketing strategy, it’s important to keep in mind that it is a long-term project. If you’re looking to make a quick dollar through legal marketing, you will probably be disappointed with the results. While legal marketing strategies certainly have the potential to offer a high return on investment, it takes time and commitment.

How do you market a legal firm online?

There are many methods to advertising a law firm. However, in the modern-day age of the Internet, the best law firm marketing strategy is a digital marketing strategy. This method which encompasses social media, local SEO, content marketing with blog articles, Google ads, text and email marketing among other advertising channels will achieve the best ROI and allow your law firm to reach your local target audience better than any billboard or radio advertisement.

legal marketing plan

Your marketing plan can not be limited though to only cold outreach to promote your law firm brand, it is important to track and analyze your legal marketing campaigns. It is essential to track the number of new law firm leads you receive, the number of conversions and sales to determine your legal marketing strategy’s success or failure.

If legal marketing isn’t working for your law firm, it is important not to give up. The lack of immediate results are common for most law firms because it takes time to build trust with potential clients before they will hire you for legal representation.

Why a law firm’s website & online reputation important for local SEO?

The average client will look at an attorney’s online reviews before deciding to work with them. You can optimize your Google Business Profile (GBP) and your law firm’s website for conversions by embedding your Google positive reviews into your site. In addition, you should use action-oriented terms related to your legal services to build trust with potential clients.

Google reviews embedded into a lawyer website.

Your legal marketing strategy should include local SEO coupled with GBP optimization for “near me searches”. This legal marketing strategy helps legal firms with their online visibility. When you optimize your law firm website for search engine results pages, it will help improve your ranking so potential clients can find you when they are looking for legal representation.  

In addition to leveraging your positive reviews, many law firms neglect to build out their GBP and website’s backlink profile, which is a major factor that Google uses to determine local and authority signals.

Google my Business Hel with law firm marketing

How do law firms get backlinks?

One of the easiest ways to build your law firm’s brand and backlink profile is to submit your information to a data aggregator, which powers many legal directories. While doing this, it is important to audit and confirm your name, address and phone numbers to ensure they are accurate. In addition, you should get your legal information reviewed by a legal marketing agency that can help you get legal citations across the web for free. Many of these citation and legal directories allow you to add local keyword data to better pinpoint your local target audience. This is important for local SEO marketing efforts, as Google will use links to a law firm’s digital assets as a vote to relevance, authority, and trust.

In order to build links back to your law firm’s website, legal link building experts recommend you use legal articles with action-oriented terms to communicate your expertise and submit these articles to Google News, and through PR networks. These legal articles are also good for increasing your website’s authority because Google reads them as blog posts that rank on their page, which boosts your domain authority in the eyes of search engines.

In addition to leveraging legal citations, which include directory listings and business profiles, it is essential your law firm’s website has a strong content marketing strategy to drive traffic back to its blog articles that answer legal questions.

Does Content Marketing with Blogs and Guest Posts Work For Lawyers?

Potential clients look for legal blogs. People often enter a query in Google who need legal help and might want to hire you. Think about what kind of advice they might need and create these blog posts. prospective clients will read them, and then they can contact you if they want your legal representation. You can also promote this content with social media posts, which can become a very cost-effective powerful marketing tool.

Social Media Promotion

Other online marketing strategies that have become increasingly popular are social media marketing and Facebook advertising. This legal marketing strategy has a low barrier to entry and it allows you to target prospective clients who are already connected with your law firm on Facebook and Instagram. You also can develop a following for your videos using YouTube – both organically and through PPC, as well as TikTok as an emerging technology.

Selecting the right social media platforms

To be successful, legal marketers must experiment with numerous social media platforms and promotional methods until they discover what works best for their company. You can do this by testing out legal ads on Facebook, legal videos on YouTube, legal links in Reddit posts, legal articles on LinkedIn among other marketing tactics

In addition to legal marketing strategies that use paid ads through social media platforms, you should experiment with legal email marketing campaigns to help generate leads from prospective clients and nurture leads from past clients. Legal email marketing allows you to provide information relative to your law practice about changes to the law in your practice area that your current clients and even new prospective clients would be interested to read.

Updating your law firm marketing plan

Having a plan is great, but it should be a living breathing document. Just as the legal industry changes, so too should your business development and law firm promotions. Far too many law firms ignore new law firm marketing strategies that could attract new clients. Make sure to stay abreast of market research.

It is a good marketing strategy to make sure you or your marketing manager keeps track of the latest changes in law firm SEO and other marketing efforts. For example, how Google my Business changed to Google Business Profiles led many business owners to miss out on search engine marketing opportunities.

Legal marketing strategies are evolving

Digital marketing best practices along with digital marketing platforms and techniques are constantly in flux. It is important for law firms to stay up-to-date on the latest changes to reach new clients through social media, search engine optimization (SEO), paid search and social ads and other online methods. By using legal articles, blog posts, social media promotion, Google ads and email marketing campaigns, law firms can generate leads and increase sales.