Design for Law Firms and Lawyers
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People don’t call or walk into law firms to learn about them anymore—they search Google for the best firms in their area. Your website is your first chance to make a good first impression on potential clients. That’s why you need a well-designed site that conveys your values to potential customers at first glance.
With most web searches completed on the go, your site’s structure also needs to ensure readability and ease of use for both desktop and mobile users. At Legal Marketing Strategy Pros, we know that developing a solid web presence is not always intuitive, and we’re here to help. Reach out to our team today, and we’ll get you started with all the best law firm website design tricks and tips.
Why WordPress: The Cornerstone of Law Firm Website Design
WordPress should be your go-to website development platform. It’s easy to use, both for site visitors and your content creators, and likewise presents a clean, modern finish for your site.
Using WordPress to create a site is straightforward even for beginners to the web-development arena, meaning you don’t need website design chops to develop a comprehensive website. Additionally, even those with web development backgrounds swear by WordPress, as it’s sleek and customizable.
With a site developed through WordPress, you will be able to quickly edit and publish additions to your site. Integrating media is easy, as all law firm website design can be done through WordPress’s easy-to-read backend.
Integrate social media into your law firm website design
A law firm website design should be professional and engaging. For the past few years, social media has been an important part of legal marketing for many businesses. It’s an excellent way to reach not only potential clients but also other attorneys in different practice areas looking to refer cases. The problem with integrating social media into a law firm website is that you must find a balance between being professional and incorporating elements that are more personal.
Content Development and Law Firm Website Templates
Whether you use pre-made templates or craft your own, templates are the cornerstone of your site’s appearance and how it reads. Templates break your page into sections, denoting where someone should click depending on what service they want.
Your template usage can also define different page sections, such as personal injury law or bankruptcy law. Breaking your site into distinct parts will make it easier to handle for users while also being clean and pleasing to the eye.
At Legal Marketing Strategy Pros, we only use tailor-made, custom templates. While pre-made templates are acceptable for newcomers to web development, we’ll craft a template just for your firm, personalizing your strengths and conveying that to the user.
Your landing pages don’t just need to be optimized for readers—they also need to be optimized for search engines. That means crafting easy-to-crawl pages with proper structure and lightning-fast load times that adhere to the latest search engine practices.
Google’s ranking algorithm is ever-changing, and it can be challenging to keep your pages search friendly. That’s why our experts go the extra mile to stay on top of what works and what doesn’t. We approach law firm website design with search engines in mind.
We Build Comprehensive Websites for Attorneys
Law firm marketing can be tricky, especially when you’re competing with countless other firms in your practice area. Our friendly team at Legal Marketing Strategy Pros has been developing law firm websites for years. If you entrust your brand to us, we can make it shine. Contact us today for an initial law firm website design consultation and learn more about how we can transform your web presence.
Law Firm Branding
Creating a Facebook page for your law firm is another essential step in online marketing. A dedicated Facebook page for lawyers allows you to grow while simultaneously humanizing your firm, organically showcasing your style and personality.
Using some of Facebook’s best practices is a guaranteed way to increase brand relevance. Some of these practices include:
- Using high-fidelity images, videos, and GIFs
- Utilizing your best, most engaging copy, coupled with strong CTAs
- Modify your posts to fit your target audience best
Whether you utilize a social media team or handle your posts in-house, you need to include smooth, well-edited media to engage with a broader audience. Poor image quality will only net you losses, as clients tend to avoid sites that seem low-quality. Use Facebook’s ad manager to create and monitor ads. That way, you can pinpoint what works and what needs some work.
Get Help Building a Comprehensive Facebook Marketing Plan
If your law firm needs a little extra help diving into the social media arena, reach out to our experts at Legal Marketing Pros today. We will set you up with strategies, tools, and resources that will quickly build your social media presence.
Once you’ve garnered a stellar Facebook following, your firm will see the growth it deserves. Facebook for lawyers is perhaps the best way you can change the direction of your brand’s image. Call (941) 404-1370 today or request a free discovery call below.
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