When a user enters a query into Google, the search engine scours the internet for web pages that are relevant to the query. Once it has found a selection of matching pages, it then ranks them in order of relevance tempered by the domain authority and links from other sites. Part of this ranking process includes reviewing the page titles, and if Google deems the page title not relevant to the page content, it sometimes rewrites page titles and meta descriptions in order to better match the user’s query.
There are a number of different SEO factors that can contribute to SERP Title and meta description rewriting. For example, if a page’s title or meta description is deemed to be too short, Google may rewrite it in order to provide the user with more information. Similarly, if a page’s title or meta description is not considered to be sufficiently relevant to the user’s query, Google may also rewrite it. In some cases, Google may even choose to completely ignore a page’s original title and meta description altogether, opting instead to write its own, which for any type of legal article raises concerns of its authors.
Ultimately, whether or not Google chooses to rewrite a particular page’s title and meta description is determined by a number of factors – most notably, relevancy and length. However, understanding how SERP rewriting works can help you to optimize your own web pages for better visibility in Google’s search results.
Is it really worth worrying about programmatic page title changes?
A recent study by ZYPPY showed that Google rewrote 61% of 81,000 pages from 2,370 sites within the study. In fact, Google’s spokesperson, John Muller recently explained why Google rewrites page titles and meta descriptions. He said that page titles and meta descriptions are often chaotic, so Google rewrites them to make the page easier for users to understand.
Google’s page title and meta description rewriting can be a challenge for lawyers who write content for their websites.
Lawyers choose their words very carefully and they know that each word is delivered carries its significance in the way their message is received. For this reason, many attorneys are concerned about Google’s AI modifying the title of their content and distorting the original meaning of their page.
Fortunately, there are several strategies that you can use to avoid having Google rewrite your page titles and meta descriptions.
One key factor is focusing on writing engaging, keyword-rich content that provides valuable information to your readers. This will help encourage Google to keep your page titles intact and rank your page highly in search results.
Another strategy is to carefully optimize your page titles and meta descriptions for higher click-through rates, which can also help to mitigate the risk of Google rewriting these elements.
In addition, working with an experienced SEO professional can be a great way to stay ahead of changes in Google’s algorithm and ensure that your page titles and meta descriptions are always optimized for maximum visibility in SERPs.
Key strategies to avoid page title and meta description rewriting
If you are concerned about Google rewriting page titles or meta descriptions on your law firm’s website, it is important to take proactive steps to improve local SEO and protect your content from being negatively impacted by SERP rewriting. With the right strategies and techniques, you can avoid having Google modify the title or
There are a number of strategies that can be used to avoid this rewriting and optimize page titles and descriptions for better search engine rankings. These include:
- Using keywords in page titles and meta descriptions. It is important to use relevant keywords in page titles and meta descriptions, as these may influence Google’s decision on whether or not to rewrite the title or description.
- Ensuring page titles and meta descriptions are sufficiently long. While short page titles or descriptions may prompt Google to rewrite them, longer titles and descriptions will usually result in greater visibility for your page in SERPs.
- Optimizing page content for relevance. In addition to optimizing page titles and meta descriptions, it is also important to ensure that the actual content of
- Having duplicate page titles or meta descriptions can cause Google to rewrite or even filter your entire page out of the search engine results pages (SERPs), as Google will only return one result for the same content.
- The user’s search intent is not fulfilled by the page title, but other content on the site does, so Google chooses a phrase from the page text.
What can you do to ensure your titles remain unchanged?
While it is certainly unsettling to learn that Google can rewrite page titles and meta descriptions with impunity, there are strategies that you can use to reduce the likelihood of this happening in your own page titles. If you follow the aforementioned best practices, you can ensure that your page titles are properly optimized for relevancy and length, which will make them less likely to be rewritten by Google’s AI. Furthermore, working with an experienced SEO professional can help you stay ahead of any algorithm changes so that your page titles remain optimized and relevant at all times. With the right strategies in place, you can avoid having your page titles rewritten or otherwise negatively impacted by Google’s algorithm.