How do you market a family law firm?
At a time when many divorce attorneys are finding it difficult to attract new family law clients, you must come up with creative digital marketing ideas and cost-effective outreach techniques. These two marketing tactics, while simple, need continuing effort from divorce lawyers to generate quality leads and a return on investment.
Establish a digital content marketing strategy
To attract new prospective clients, your current website must both user-friendly and informative. You should also consider creating a legal services blog to keep potential clients up-to-date on the latest news and changes relative to family law issues. Additionally, make sure your social media accounts are well managed and regularly updated with fresh content. By following these simple tips, you’ll be well on your way to establishing a successful family law marketing strategy.
Law firms build a strong social media presence on Facebook & YouTube
It’s critical to have an omnipresence where your target audience spends its time online to stay top of mind when your services are needed. A strong social media presence helps you interact with your community, as well as existing and potential customers. With that in mind, family law firms should focus on building a presence on both Facebook and YouTube.
Facebook is the perfect platform to share your family law firm’s story, as well as post informative articles and blog content such as changes to child custody laws and other family law issues. You can also use Facebook ads as part of your marketing efforts to target a specific audience with laser precision.
Video Marketing on Different social media channels
Facebook, also provide a family lawyer the opportunity to “go live” and discuss specific family law services in a more engaging way then just posting text or static images.
Family law marketing ideas need to go beyond Facebook and Google searches. YouTube, on the other hand, is an excellent way for your family law practice to post educational videos about child custody and child support, as well as divorce attorney testimonials from satisfied legal clients. Many family lawyers will target clients using this type of content marketing to make an emotional connection with potential clients.
Both Facebook and YouTube video marketing should be part of your family law firm’s social marketing strategy to generate more clients. They each offer a law firm unique opportunities to engage and educate potential clients about your family law services.
Generate family law leads with PPC advertising
To generate family law leads, you can use cost-effective pay-per-click (PPC) advertising Google ads. PPC advertising allows you to feature a family lawyer at the top of the search engine results page (SERP) for relevant family law keywords. Google search ads are a great way to target potential clients who are actively searching for family law services online.
SEO for family lawyers – The basics
Search engine optimization(SEO) is the process of optimizing a website to rank higher in search engine results. When potential clients search for a family law firm in their local area, you want to be the family law attorney seen by those proactive prospective clients.
There are many different methods a divorce lawyer can use to improve his or her website’s SEO ranking, including:
- Optimizing website content for relevant family law keywords
- Creating backlinks from high-quality websites
- Optimizing your Google Business Profile to appear in the map results for “divorce lawyer near me” searches
- Submitting your website to local business directories & online legal publications
- Creating informative family law blog articles
- Posting family law videos on Google my Business and other social media platforms
By using these simple SEO techniques, you can improve your family law firm’s website ranking, and generate more leads from potential clients.
Digital marketing is an essential part of
Optimize your Google Business Profile for divorce lawyer near me searches
A well-optimized Google Business Profile is critical for family law attorneys who want to be seen by local prospective clients.
When someone searches for “divorce lawyer near me” on Google, your law firm’s Google Business Profile should appear in the map results. This is because Google favors businesses that have claimed and verified their Google Business Profile and collect reviews form past clients.
To optimize your Google Business Profile, make sure you fill out all of the information fields completely, including your website URL, contact information, and hours of operation. You should also add high-quality photos of your law firm’s office and team of family lawyers. Bost questions and answers, as well as promote community events your law may sponsor. Finally, ask your clients if they would provide a review on Google for you.
Follow These Digital Marketing Tips for family law firms
By following the family law marketing tips provided, you’ll be on your way to establishing a successful online presence that will help you attract new clients. Remember to focus on creating quality content that is both user-friendly and informative. Additionally, make sure to regularly update your website, blog, and social media accounts with fresh content. By doing so, you’ll be able to effectively market your family law firm online and improve your chances of generating new leads and clients.
When done correctly, family law firm marketing can be an excellent way for family lawyers to attract new clients. If you implement the family law marketing tips provided in this article, you’ll be well on your way to generating new leads for your family law firm.